A)Proposals (by clusters)

1 (Drivers of and re-thinking consumption):

• create time & space to build communities (alternatives to shopping)

• find alternative fulfillment for psychological drivers of buying/consumption

• Products should be durable, be repairable, have no inbuilt obsolescence, have high quality, be worth appreciating and handing down, fulfill ecological and social standards

2 (standards and labels):

• reformation of standardisation processes so that marginalized (esp. global south) are more & effectively involved

• everybody should get the possibility of “full” awareness about consumption impacts

3 (education):

• mainstreaming of critical thinking across all school subjects towards consumption habits, social practices & status, advertisement

• discuss basic needs & contentment

• teach different (socio-)economic models

• expand teaching of self-providing skills

• establish spaces for children to discover anew how to do & make things

4 (advertisement):

• create a marketing watch organisation with official mandate to restrict advertisement

B)Controversial Issues

1 (Drivers of and re-thinking consumption):

• shorter value chains are better

• it would be good if people have choice and knowledge on provenience of products and processes

2 (standards and labels):

• one sustainability label (single score label)

• Monetarisation (Categories are changeable into monetary values?)

• Life-footprint account?

• Voluntary or obligatory?

3 (education):

• base content of education on communal decision of what is liked and needed

• highlight the work process that stands behind every product and connect it to the global framework

4 (advertisement):

• make advertisement spaces public so that everybody can publish ads

• Restrict only or prohibit completely advertisement

C)Open Research Questions

1 (Drivers of and re-thinking consumption)

• How to make long-lasting and high-quality products the new normal

2 (standards and labels)

• Can a scale be positive?

• How much obligations for companies make sense?

• Private consumption vs. society consumption?

4 (advertisement)

• If restrictions: Where (Public space, labels on clothes and bags etc., neuro-marketing approaches)

• What can we learn from the tobacco case

D)Actions

1 (Drivers of and re-thinking consumption)

• Live one year without stuff (Ben@goodmatters.net)

2 (standards and labels)

• Start more discussions (methodologically ⇒ science; value discussion ⇒ society)

• Exert Direct Democracy on product related issues

• Empower consumers' engagement

• Change standardisation organs

4 (advertisment)

• Ad-busting

• inform others about manipulation practices