Results from Leipzig 2014
Proposals for the Transformation
Reformation of the standardization processes (p.e. ISO) so that marginalized (especially in the global south) are more effectively involved.
Create time and space to build communities (= alternatives to shopping).
Mainstreaming of critical thinking across all school subjects towards consumption habits, social practices, social status and advertisement.
Discuss basic needs and fulfillment.
Teach different social-ecological models.
Expand teaching of self-providing.
Establish space for children to discover how to make/do things.
Create a marketing watch organization with an official mandate to restrict advertisement.
Visions
Everyone should get the possibility of “full” awareness about consumption impacts.
Find alternative fulfillment for psychological drivers of buying.
Controversial issues
One single sustainability label (“single score label”) ?
Base education on communal decision of what is liked and needed?
Make advertisement spaces public so that everyone can publish ads?
Ideas for Action
Ad-busting.
Spend a year without buying new stuff (contact: ben[at]goodmatters[dot]net).
Inform about manipulation practices.
Open Questions for Research
Should advertisement only be restricted or prohibited entirely?
What can we learn from the tobacco case?
How can we make long-lasting and high-quality products the new normal?
Results from Barcelona 2010
Here you can find the results of the GAP at the Degrowth Conference 2010 in Barcelona that are particularly relevant for this working group. More